Format, a Canadian creative portfolio platform, have launched a project in association with acclaimed filmmaker Bas Berkhout that offers and insight into the lives and work of people pursuing creative careers. Working with a range of artists and performers that boast talent across a variety of creative disciplines, they have combined insightful interviews with samples of each subject’s work, letting their audience witness a little of the creative process, and also learn about the people themselves.
With a run-time of 5 minutes or less, Berkhout’s videos are surprisingly personal, allowing the audience to connect with the motivations, processes and aspirations of his subjects. Short but moving and insightful, the InFrame shorts give an insight not only into the artists’ work, but also into who they really are. [h/t designtaxi.com]