So I got this book a couple days ago, and I must say that I am very impressed with Jeff Finely’s work. First off, the quality of the print is simply exceptional (I bought the Hardcover). But secondly, and more importantly, the content in this book is unmatched for people looking to break into the apparel industry, or even for people already in it looking to grow.
Threads Not Dead goes in depth about many subjects including;
The background of Jeff Finley,
Freelancing,
Designing for Tees,
Design Techniques & Tutorials,
Printing & Production,
Branding & Marketing,
Sales & Fulfillment,
Going Big-Time,
Conclusions & Next Actions
& (My Favorite) Case Studies & Interviews.
Each category or chapter, has many sub-chapters and goes into great detail of each subject. There really isn’t many questions (if any) that will go unanswered in this book if your looking to start your own line (but even if there is, in my dealings with Jeff, he will help you out).
The case studies is my favorite chapter. This section goes into the stories and personal thoughts of some of the greats in the apparel industry. Contributors of this fantastic book including the great people from Threadless, Emptees, DesignByHumans, Big Cartel, I Am The Trend, Go Media, Jakprints, Glamour Kills, Paint the Stars, Cure Apparel, Fright-Rags, & more.
So all in all, I highly recommend this book if your looking to break into the Apparel Industry. There is no need to do it trial by error if you can already learn from the mistakes the best in the industry have already made. If your interested in buying it, go to www.threadsnotdead.com, you can buy the hardcover on amazon, or the ebook comes with lots of goodies like an audio book, and over 60MB of vectors, textures, etc.
