My boss today got everyone in the office Jimmy Johns for lunch, so I got to see there “box lunch” packaging which i’ve never seen before. I must say, I was very impressed! Which, ultimately led me to look at their stuff a bit more, which ultimately led me to the decision that their branding is extremely well done. First off, every thing is very cohesive, from their shops, to their packaging, to their website. But going deeper into it, their use of typography is fantastic. They have that retro feel to their brand, so the typography ties in perfectly.
If you haven’t been there before, find one near you and stop by. Their sandwiches are delicious, and their overall branding is fantastic. A+ if I say so myself!