Artist Brian Kane gives us temporary reprieve from billboard advertising

In today’s consumer-driven society, we can get overwhelmed by all the advertising surrounding us. Artist Brian Kane decided to help remove some of that clutter if only temporarily by buying advertising time on billboards and putting up pictures of nature rather than any ads.

Named Healing Tool, Kane put up the art installations along two Massachusetts highways to help relieve stress and promote introspection during one’s monotonous daily commute. The billboards circulate between pictures of the surrounding environment in the day and images of the moon and Milky Way at night. So even if the city’s light pollution prevents people from viewing the night sky, they can get a glimpse of it right from the billboard.

Healing Tool is named after the Photoshop tool used to patch over errors in photographs, just as Kane project patches over noisy dots of advertising across the natural landscape. [h/t thisiscolossal.com]Artist Brian Kane gives us temporary reprieve from billboard advertising BK_02 Artist Brian Kane gives us temporary reprieve from billboard advertising BK_04 BK_05 BK_06